Associated with
David Beisel
Evan Ferguson
4 min read
The Latest Air Jordan Drop Was a Fundamentally New Retail Experience
This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III 'Tinker' as part of its 30th anniversary celebration of the historic Air Jordan III.But this wasn't your everyday sneaker release. Snapchat partnered with Jordan and Shopify to enable a fundamentally new kind of retail experience, one that combines real-world interactions with online shopping.
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