Associated with
Michelle Beeson
Posted Oct 23, 2020
•
7 min read
How Luxury Brands Must Close The Digital Gap
Back in the summer of 2017, we warned that luxury brands were out of time to improve their digital customer experiences. Since then, luxury brands have moved from relative inertia to a range of activities, from technology upgrades to partnerships and acquisitions. But the 2020 pandemic has shaken luxury brands to their core. Nonessential store [...]
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