This is a guest post from Ben Dowling, founder of the IP address API, ipinfo
[https://ipinfo.io/].

SaaS companies are always on the lookout for ways to "win the hearts" of their
potential customers
[https://blog.ipinfo.io/api-side-project-to-250-million-requests-with-0-marketing-budget-bb0de01c01f6]
, particularly those in the developer community.

To do this, you have to start with what you know about who the potential
customer is. This is why personalization campaigns have emerged as valuable