In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement.