Company models are changing. As digital continues to grow and transform the market, brands have new opportunities to run their businesses differently. Gone are the days of having to choose between a business-to-consumer (B2C) or business-to-business (B2B) structure. Today, companies can have both. Meet B2B2C, the business-to-business-to-consumer model.  The B2B2C model looks something like this: [...]