Optimizing B2B Event Marketing | Cvent Blog
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Julie Haddix Julie Haddix
2 min read
Optimizing B2B Event Marketing | Cvent Blog

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During "The State of B2B Event Marketing 2018: A Benchmark Research Report" breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing.

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