Malaysia trails region in influencer power, but fashion and beauty thrive - Research
KUALA LUMPUR - Malaysia's social media usage and influencer impact are notably lower than regional averages, according to a research report titled "E-commerce influencer marketing in Southeast Asia".
A survey of 400 Malaysian adults above 18 years revealed that YouTube is the most popular platform with 87 per cent usage, followed by Facebook and TikTok, both at 80 per cent and Instagram at 74 per cent.
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