Associated with
Katherine Post Calvert
Spike Jones
Susan Ganeshan
35 min read
CX Confessions: Episode 9 Susan Ganeshan, CMO at Clearwater Analytics: No-nonsense tips for listening to your customers
Most people go about mapping the customer journey all wrong. They pull insiders together and ask them what they think the customer journey is. But you know who really knows the true customer journey? Customers.
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