There's a lot that goes into benchmarking. You might be working with tons of data, multiple tools, and benchmarking endless activities, all with different purposes. It's totally normal to feel overwhelmed with the benchmarking process, or get so carried away that you've lost sight of the bigger picture.
It happens, but you need to make sure you stay on track and keep your eyes on the goal. One pro way to do so is by keeping a list of benchmarking questions to ask whenever you need to refocus.
That's where we come in. We don't want to blow our own trumpet, but we have years of benchmarking experience and house a tonne of benchmarking data. We consulted our in-house experts and picked the top six benchmarking questions every business should ask.
If you can answer these questions, you're in a great place with your benchmarking process.
Ready to go? Let's start.