Whether you're a tried and true marketer or new to the role, pay-per-click (PPC) advertising is the most effective way to quickly generate results and secure profits.

It helps you get your brand in front of interested parties (even if they don't know it yet) and lets you test the waters. Most importantly, with the right ad analytics tools and know-how, honing an effective PPC strategy is pretty straightforward.

In this guide, we'll walk you through how to develop a robust PPC campaign strategy, measure, and optimize your campaigns in a 10-minute read. If you've been doing PPC for ages and are just looking for a best practices refresher, drop down to the PPC best practices section.