Meaningful social media measurement goes beyond vanity metrics like followers and favorites. But which analytics should you be tracking for your business or agency clients-and how can you monitor them efficiently? Savvy social media managers and digital agencies know how to measure social media metrics and the tools you'll need to do the job well. With the right approach, you can find what's working and what needs improvement, so you can continue to deliver better results. How to Measure Social Media Success The No. 1 thing to know about social media measurement is that success means something different to every