Databox is mostly known for its business analytics and visualization capabilities. As a single-product company for the majority of its existence, it was developed in a way that catered to just one product. As the company began its path as a startup, it was convenient to keep the architecture simple and flexible to quickly adapt to change and align direction if needed to ensure business success. Starting with a small team and a lack of resources, this is usually the de-facto direction for most companies at its initial stages. Until a few years ago, the ecosystem architecture was relatively simple, as seen in the figure below.