Are you promoting your auto auction with a few business cards and some random ads? If so, that may not be enough. Competitors are vying for your attendees' attention. And the less strategic you are with your auction promotions, the more attention your competitors will draw to theirs. To get ahead, you need sound dealership marketing strategies that will not only get your message heard, but will also allow it to stand out from the rest.

Here are five effective marketing strategies you can use to engage your audience and get your message in front of the peopl