Patrick is looking for a new teacup. He runs a search in Google and is just about to start scrolling when he stops. Right at the top of the search results is an ad for a teacup from the dinnerware website he visited just a few weeks earlier.

He clicks on the ad and buys the cup. The reason that ad so conveniently appeared there was because the dinnerware shop used remarketing. Patrick had visited their website previously, so when he searched for something related to what they sold, they targeted him with an ad for it - and it worked.

Remarketing is a great strategy to apply to your pay-per-click (PPC) advertising campaigns, and with remarketing lists for search ads (RLSA), you can implement it with relative ease. But just what is RLSA, and how can it benefit your business? Read on to learn more, and then consider partnering with WebFX - the agency with over 863 client testimonials - for our PPC services.