Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester's Financial Well-Being Segmentation
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Aurelie L’Hostis Aurelie L’Hostis
Posted Apr 19, 2021 7 min read
Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester's Financial Well-Being Segmentation

Forrester's Financial Well-Being Segmentation measures consumers' level of financial resilience and perceived level of financial security

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