Without an effective marketing strategy, a consumer will never be communicated the value of a product or service. Marketing techniques vary depending on what you're trying to sell and who the target consumer is. While some aspects of your marketing strategy cannot be controlled (due to the nature of the product), others can be molded to help create the most efficient marketing campaign possible. The easiest and most reliable way to do this is to automate most aspects of your marketing campaign and use analytics to gain insight into your target consumer. The three most popular marketing automation software's are HubSpot, Marketo and Pardot.