The Brick-and-Feathers Strategy for B2B Content Marketing
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Posted Sep 23, 2021 3 min read
The Brick-and-Feathers Strategy for B2B Content Marketing

To achieve the consistency, cadence and scalability you'll need, we're advocates of atomizing your content through a "brick and feathers" approach to your content marketing efforts, where bricks are long-form pieces of content and feathers are related short-form pieces of content

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