If you sold canned water, how would you market it? How would you draw attention from consumers and convince them to choose your canned water over conventional bottled water or even tap or filtered water? It may seem inconceivable, but Liquid Death has figured out the key - one-of-a-kind branding.

Few companies show the magic of branding like Liquid Death. What is Liquid Death, and what makes its branding strategy so unique? MarcomCentral provides an in-depth case study of how this unconventional brand turned water into riches.