Measuring tapeAnalytics is an important part of inbound marketing . Marketers should constantly be measuring their marketing to refine programs, improve upon under-performing initiatives, and decide which marketing channels they should focus on.But when it comes to measuring marketing, sometimes it's hard to know which metrics to use. There are usually a number of ways to measure the success of a given campaign, and oftentimes marketers get caught up in using every single metric available to them ... or obsessing over the least valuable ones. To help you get on track, we've compiled a handy list of 5 metrics that probably aren't worth your time.