"Big Content", also known as content that requires significant time and resources, is all the rage today. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun, long-term content creations to powerful projects that really drive business?

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content