![[Course] Changing the Game with ABM - Account Based Marketing Foundations - LinkedIn](https://main-app-production-public.s3.amazonaws.com/t6j1pdncpigfhxznewsadxuhuc5d)
[Course] Changing the Game with ABM - Account Based Marketing Foundations - LinkedIn
After writing the very first book on #ABM in 2016 published by Wiley, I now have another fun gift to share with you! The very first official course on #ABM foundations with LinkedIn It has 19 videos (under 4 mins each) that will walk you through: – How to get started with #ABM – The amazing TEAM (Target, Engage, Activate, and Measure) framework to operationalize ABM – A complete case study on how ABM applies across Acquisition, Pipeline, and Expansion – in other words – your entire customer journey
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