Marketers: Keep Calm and Follow the Data in the Pandemic
Posted Aug 5, 2020 15 min read
Marketers: Keep Calm and Follow the Data in the Pandemic

As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn't encouraging. These aren't your grandfather's jobless numbers. Oh wait, they are - if your grandfather was alive during the Great Depression. The economy has taken a hit, and people are scared.
Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. With so much economic uncertainty, panic is understandable, but it's still counterproductive. The right way to react is to keep calm and follow the data.

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