Pharma Sales Enablement Case Study: How Abbott Enables its Customer-facing Teams
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Jason Gwilliam Jason Gwilliam
Mads Bjarni-Kornbech Mads Bjarni-Kornbech
Posted Jul 12, 2022 1 min read
Pharma Sales Enablement Case Study: How Abbott Enables its Customer-facing Teams

Abbott Structural Heart's former US Sales Enablement Leader Jason Gwilliam and Bigtincan's VP of Life Sciences Mads Bjarni-Kornbech sat down at this year's NEXT Normal conference to discuss pharma sales enablement, covering topics like: How to benefit from sales enablement and readiness How customer expectations have changed How to adapt the organization How to track [...]

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