Are We Investing Too Much in Marketing Technology?
Associated with
Jim Williams Jim Williams
Mike Allton Mike Allton
Posted May 15, 2024 24 min read
Are We Investing Too Much in Marketing Technology?

ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology. And it would be right to do so. According to Scott Brinker at, we've seen a 500 percent increase in MarTech solutions over the past decade. And ironically, thanks to ChatGPT and AI, we're poised to see even more growth in the years to come.

These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understandingly increasingly complex customer journeys and datasets, but at great prices. Costs not just financial costs, but also costs in efficiency, direction, and even internal influence.

How should marketing teams approach the challenges today before turning to yet another piece of marketing technology? That's what we're covering in today's episode of The MarTech Show, where Robin and Mike Allton dish on what's shiny and new in the MarTech space, then do a deep dive into a specific platform or technology that can help you in your business today.