The Qudos team wanted a solution that offered a user-friendly interface to improve efficiencies, plus informational resources to help the team continue developing their skills and knowledge. The heatmaps feature within Siteimprove Analytics enabled the Qudos Bank team to understand the behavior of users and their engagement with the website. This empowered them to make data-driven changes to their website, such as reordering the content on webpages based on the way customers scroll and view information.