Business owners can talk your ear off about the changing needs of customers, but another thing that's changing, which companies may not be aware of, is how their contacts wish to be communicated with. Email was once revolutionary, but is now commonplace. A website used to be the gold standard, but now anyone can build them. So what can businesses do to engage customers?
Text them! Yes, despite all the tools available to us, a text message, similar to what you send your friends and family, is what your fans want. In fact, 64% prefer it to voice-based solutions like calling.

Learn what content you can send to best engage your contacts: