How to Find You Company's Storytelling Framework
Associated with
David Skok David Skok
Mike Preuss Mike Preuss
How to Find You Company's Storytelling Framework

The way that a company tracks and analyzes the key performance indicators around its product development and distribution as well as its customers and employees is key in determining whether its data distribution system will be effective and yield long term positive results. It doesn't matter how often a management team communicates with team members, investors and any other stakeholders if the communication isn't actionable and relevant to what drives the success of the business.
Blake Koriath, CFO at SaaS-focused seed fund High Alpha, likes to start wide when working with companies, focusing first on business model and company stage, then digging into exactly who will be viewing specific metrics and when.

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