Shoppers came ready to open up their wallets on Prime Day. Revenue jumped nearly 600% compared to the daily average in the 20 days leading up to the two-day event, an increase that was almost double that of product views (+353%) and unit sales (+365%). To help understand consumer behavior driving this Prime Day performance, we used Shopper Intelligence, our eCommerce Intelligence platform, to break down trends on a category and brand level, with exclusive insights from our industry experts.