There is a growing trend in using SMS messaging to promoting charity work. The South African National Zakáh Fund (SANZAF) is one such organisation that has adopted SMS as a key campaign tool to communicate directly with its donors.

SANZAF was founded in 1974 and is the largest Muslim non-profit welfare organisation in South Africa. SANZAF has 75 full-time employees working in over 32 offices nationally and in its last financial year raised R40 million.

It is an independent institution committed to the economic, educational, spiritual and social upliftment of the destitute and needy. The proceeds of SANZAF's fundraising programmes go towards relief efforts, feeding schemes, educational bursaries and building schools among other activities.