Despite many Brits camping out at home in sweatpants last spring, traffic to apparel sites jumped 40% May '20 – April '21. Now, with experts saying that another lockdown is unlikely, consumers are eager to buy, go out, and show off spring fashions. In this article, we use Similarweb PRO to analyze trending keywords within the U.K.'s fashion and apparel industry and pinpoint spring fashion trends to help retailers tailor strategy to meet consumer demand.