Listen here to the discussion of what PPC testing looks like in 2024: In today's episode, we have Julie Bacchini leading us on a great topic at this time of the year, PPC testing in 2024. Testing is very important and is really what we should spend, I'd say 80% to 90% of our time doing. PPC is not about new stuff. It's not about just trying to just implement every new thing that comes out. Every new update that Google releases.