So your data warehouse is your source of truth? Here's why you still need a Customer Data Platform
11 min read
So your data warehouse is your source of truth? Here's why you still need a Customer Data Platform

Data warehouses and CDPs are two pillars of the modern data stack. Recently, a perception has emerged that companies need to choose one system or the other as a "source of truth" for their data. This article poses a counter perspective, and demonstrates how when used together, a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock