Benchmarks are a second language if you're in charge of business or revenue management. Indeed, every business leader knows that you can't improve without a baseline or goal – but how do you come up with those goals?

Performance benchmarking is the gold standard of all types of benchmarking because it gets right to the point. It doesn't care about your business history, story, or sentiments. Instead, it gives you the bottom line. Performance benchmarking tells you where you should be. But what are performance benchmarks, exactly? Today we'll cover everything you need to know about performance benchmarking