But this year is the year that thousands of SaaS companies are "gazing into the abyss" of their financial spreadsheets. I don't know if the abyss is gazing back into them ("Beware that, when fighting CFOs, you yourself do not become a CFO..." - SaaS Nietzsche, probably), but I do know they're realizing what got them here in terms of customer success won't get them to the future.