With more digital opportunities to reach customers emerging all the time, one tried and true channel – direct mail – is still a power player in the omnichannel line-up. Direct mail outreach is especially effective when it's incorporated into a cohesive strategy that offers the customer a consistent experience no matter where they're interacting with your brand.

But making sure that the experience is cohesive can be a big challenge. In our recent webinar, Aravind Renganathan, Head of CRM Tech at Chewy, shared his valuable insights on navigating the vendor selection process with ease.