From a lead to a loyal customer. A tale in three acts.
Posted Jan 10, 2018 7 min read
From a lead to a loyal customer. A tale in three acts.

For lack a better word, the term „lead" is usually translated into Polish as a potential customer. Well, it's not exactly the right term, because there are usually more potential customers than leads. What is a lead then, and what to do to make them become a customer?

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