Brands typically think of their blog as a customer acquisition and audience development channel. And indeed it is. But it can also be a targeted resource for sales enablement. Sales reps can reference relevant blog posts and proprietary reports to reinforce any arguments they have made in their sales pitch. For clients, reading a thorough article on a topic they are unfamiliar with or unsure about can provide just enough evidence to support a positive purchasing decision. In today's world, salespeople should use whatever resources they have at their disposal to gain a competitive edge.