In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagement and trust-building.