Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate hundreds of high intent leads for Marketer Hire (NOTE: she is now the head of content at Dooly, but this case study was too good to pass up).

What you'll learn in this episode:
How to create your pillar strategy – what niche you want your content to focus on.
The logistics to running a webinar and how to repurpose them into ad content.
What types of headlines work well for ads
How often to refresh your ad content
How many people do you need to execute this content repurposing playbook (hint: it's not as many as you think)