In this episode of Creative Operations, Tristan Pelligrino tackles the challenge of translating marketing ideas into compelling videos. He shares his journey from computer programmer to agency owner, highlighting the struggles marketers face when communicating with video professionals.Tristan introduces a three-step process for creating effective visual briefs using Miro, an online collaborative whiteboard platform. He breaks down the components: a written video brief, mood boards, and storyboards. Each element plays a crucial role in bridging the gap between marketing concepts and video execution.