Introducing Oracle CX Audience
Marketers want to connect data and intelligence in order to provide great experiences for their customers. But, only 11% of marketers express strong confidence that they're reaching the right audience.
To make my point, let's take an average current data eco-system. It all too often looks like the following where each dotted line is a set of data extract, transform and load (ETL) jobs stitched together:
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