At this year's INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success.

As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips and takeaways from Ekaterina's presentation to propel your efforts.