Welcome to the Jungle: 4 Facts Why Music Brands Need to Think Beyond Guitar Center
Associated with
Chad Johnson Chad Johnson
Drew LaBrosse Drew LaBrosse
Posted Jun 30, 2017 3 min read
Welcome to the Jungle: 4 Facts Why Music Brands Need to Think Beyond Guitar Center

Although a few premier brands have managed to smell the roses (hopefully not Axel's) by leading the charge to sell directly to their customers online, most brands still have a lot of fear that they won't be able to successfully build a D2C channel.

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