Whether you manage just one or dozens of Facebook Pages, you need a way to track and analyze performance. But which Facebook metrics matter most and how can you monitor them most effectively? Get to know the most important Facebook metrics and find out how to track and analyze them in your social media reporting dashboard. Why Do Facebook Metrics Matter? Publishing the same kind of Facebook content or repetitive Facebook Ads campaigns might get decent results for a little while. But the Facebook algorithm is continuously evolving. So is your audience. To find out what's working now, you have