In this episode of the Small Business Quick Wins podcast presented by Thryv, host Jay talks about the importance of capturing website visitors' contact information through pop-up forms. He shares statistics showing that even with minimal inconvenience, these pop-ups can help convert a significant percentage of first-time and repeat visitors into newsletter subscribers or contacts in your database.

Main Discussion Points:

- Pop-up contact capture forms can help convert up to 9% of repeat website visitors into contacts or subscribers
- People rarely abandon a site due to pop-ups - they just close them and continue browsing
- Capturing contacts builds your database which is crucial for promotions, renewals, etc.
- Always be asking "How can I grow my database?"
- 5% of first-time website visitors will fill out pop-up forms
- Thryv's website widget makes adding pop-ups easy