So, what is a competitive SEO analysis? It is a detailed examination of your competitors' backlinks, keywords, traffic, and SEO metrics. A look at the competitive landscape highlights your strengths and weaknesses and gives you the information to efficiently identify opportunities to improve your strategy. This will save you time and energy. Let's be honest, who doesn't want that?

Like in most things, it's not what you're doing but what you're not doing that makes the difference. Spotting these content gaps shows you specific areas to focus your optimization efforts, so you can target your audience with greater precision.

When it comes to how to do SEO competitor analysis right, having accurate tools can make a huge difference.

Whether you are doing keyword research, deciding which keywords to rank for, building your editorial calendar, listing backlink opportunities, improving user experience, or rethinking your overall SEO strategy, you need accurate and real-time SEO tools.