Associated with
Lindsay Tjepkema
Posted Aug 1, 2016
•
2 min read
3 Challenges to Creating Meaningful, Actionable Data
The challenges facing today's marketers are far more complex than deciding whether to promote a 20% coupon or free shipping. Gone are the days when simple segmentation and the basic set of automated messages were enough to satisfy your shoppers and bring in the sales. Consumers now demand personalized experiences that engage their constantly evolving ... Continued
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