On this episode of The Marketer's Journey, I interview Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory, a digital experience intelligence (DXI) platform that helps companies drive digital growth based on user experience data. Kirsten is also an investor and advisor, and during the episode she reveals her secrets for juggling multiple roles and maintaining balance throughout it all. We also discuss the importance of striking a balance between making full use of customer data while maintaining trust in the relationship.