Running a dental practice requires wearing a lot of hats. Dentists must keep up with not only clinical advancements in the field of dentistry but also patient expectations, marketing practices, and technological advancements.

To help you keep up, we recently sat down with Eric Hubbard, Founder of Pain-Free Dental Marketing, an agency that specializes in digital marketing for dentists. In this Q&A, we dive into what trends will shape 2024 in the dental industry. Eric and his team work for nearly 100 dentist offices around the country as a fractional CMO and marketing team, which gives them a good pulse on what's happening out on the frontlines of the industry.