Associated with
Lisa Manthei
Posted May 1, 2017
•
4 min read
4 Ways Marketers Can Better Leverage Customer Data
When it comes to making strategic decisions, marketers turn to numbers and data to help them know where to focus their efforts. One integral source of this data is the very group brands are trying hardest to attract: the customers, or potential customers, themselves. Customer data opens the door for marketers to take scientific steps ... Continued
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